|
Advertising is published in a six-column broadsheet format.
Newspaper printed page image area: 12-3/4" wide (6 columns)
x 21-1/2" deep.
Special Section printed page image area: 10-1/4"wide (5 columns)
x 12-1/4" deep.
| 1 |
2 inch |
2 inch |
| 2 |
4-1/8 inch |
4-1/16 inch |
| 3 |
6-1/4 inch |
6-3/16 inch |
| 4 |
8-7/16 inch |
8-5/16 inch |
| 5 |
10-5/8 inch |
10/1/4 inch |
| 6 |
12-3/4 inch |
-- |
100 line for black and white or color ads.
Negative, right reading, emulsion side down.
Chromaline or color keys are required for all color ads.
Web offset on 30# 100% recycled newsprint.
Media
Zip Disks (100 mb) or CD-ROM. PDF files are also accepted.
Programs
QuarkXPress 5, Adobe Photoshop 7, Microsoft Word 6, Illustrator
9, Adobe Acrobat
Photos/Art/Logos
Must be saved as a TIFF or EPS file. Any digital photos submitted
must have a resolution of 300 dpi. (The Palisadian-Post cannot guarantee
quality reproduction of photos with a lower resolution.) Please
include all fonts, both printer and screen, with all files. Send
a composite laser printout with your disk.
Velox Prints
$7 each. (5" x 7")
Display Ad Copy
Thursday, 3 p.m. preceding week of publication.
Proof Ad Copy
Wednesday, 3 p.m. preceding week of publication.
Final Proof Return
Friday at 3 p.m. preceding week of publication.
Classified Ads
Monday at 11:00 a.m. the week of publication.
Advertisers without approved credit application on file with the
Pacific Palisades Post must provide full payment when placing advertising.
MasterCard and Visa are accepted. (See General Information)
Space Available Basis
| 52 Times within 12 Months |
$100 |
$275 |
| 26 Times within 12 months |
$125 |
$300 |
| 13 Times within 12 Months |
$150 |
$325 |
| Non-Contract Rate |
$200 |
$375 |
|
