DIMENSIONS
Advertising is published in a six-column format.
Newspaper printed page area: 12-3/4" wide (6 columns) x 21-1/2" deep.
Special Section printed area: 10-1/4" wide (5 columns) x 12-1/4" deep.
| NUMBER OF COLUMNS |
NEWSPAPER WIDTH (INCHES) |
SPECIAL SECTION |
| 1 |
2 inch |
2 inch |
| 2 |
4-1/8 inch |
4-1/16 inch |
| 3 |
6-1/4 inch |
6-3/16 inch |
| 4 |
8-7/16 inch |
8-5/16 inch |
| 5 |
10-5/8 inch |
10-1/4 inch |
| 6 |
12-3/4 inch |
-- |
LINE SCREEN
100 line for black and white or color ads.
FILM
Negative, right reading, emulsion side down.
COLOR PROOFS
Chromaline or color keys are required for all color ads.
PRINTING
Web offset on 30# 100% recycled newsprint.
DIGITAL ARTWORK & ADS
Media
Zip Disks (100 mb) or CD-ROM. PDF files are also accepted.
Programs
QuarkXPress up to version 7.3, Adobe Photoshop 7, Microsoft Word 6, Illustrator 9 or 10, Adobe Acrobat, Creative Suite (CS2)
Photos/Art/Logos
Must be saved as TIFF or EPS file. Any digital photos submitted must have a resolution of 300 dpi. (The Palisadian-Post cannot guarantee quality reproduction of photos with a lower resolution.) Please include all fonts, both printer and screen, with all files. Send composite laser printout with your disk.
AD DEADLINES & PAYMENT
DEADLINES
Display Ad Copy
Wednesday, 4 p.m. preceding week of publication.
Proof Ad Copy
Thursday, 3 p.m. preceding week of publication.
Final Proof Return
Friday at 3 p.m. preceding week of publication.
Classified Ads
Friday at 11 a.m. the week of publication.
PAYMENT TERMS
Advertisers without approved credit application on file with the Pacific Palisades Post must provide full payment when placing advertising. MasterCard and Vis are accepted. (See General Information)
USE COLOR IN YOUR AD!
Space Available Basis
| |
ONE COLOR |
FULL COLOR |
| 52 Times within 12 Months |
$150 |
$290 |
| 6 Times within 12 Months |
$170 |
$320 |
| 13 Times within 12 Months |
$200 |
$350 |
| Non-Contract Rate |
$250 |
$400 |
|
